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2021 Global Zodiac Design Competition Officially Launched

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2021 Global Zodiac Design Competition Officially Launched

August 18
19:35 2020

(Xinchou Year of the Ox)

“2021 Global Zodiac Design Competition (Xinchou Year of Ox)” was officially launched on the Luoke platform. Jointly hosted by Beijing Municipal Culture and Tourism Bureau and Central Academy of Fine Arts and jointly undertaken by Beijing Overseas Cultural Exchanges Center and  Silk Road Collaborative Innovation Center of Art Research under the Central Academy of Fine Arts, this Competition provides a professional competition platform for cultural exchange of Chinese zodiac.

Chinese Zodiac culture as an important components in traditional Chinese culture, representing good luck, harmony and happiness, it borned by Chinese people in mind and closely connected to the emotions in the world.The year 2021 of the lunar calendar is the year of the ox in Xinchou, famous for its docile, loyal, diligent and hardworking spirit. The image of the ox stands for hardworking and assiduous laborers in the pursuit of good life.

Based on the experience and successes of the last six sessions, this competition attracts many elite designers and witnesses numerous outstanding works featured with cultural creativity. And under this background, 2021 Global Zodiac Design Competition (Xinchou Year of the Ox) is fully launched now to call for and collect excellent design works throughout the world. Competition expects to communicate with designers from all over the world. It will be help us to integrate creatively understanding on the Chinese Zodiac Ox by using deepth communication with design language. It also can  better promote to spread and communicate about the excellent designs and the relevant zodiac images among different regions and cultures.

2021 Global Zodiac Design Competition (Xinchou Year of the Ox) organizing committee will hire senior designers to give the comprehensive assessments, which based on the principle of “open, just, equitable, and rigorous,” and the usable, producible, environmental, and beautiful standard. The designers will also consider the creation, practicability, and functionality of the products as the essential elements of the competition. Besides, designers still need to closely related to the Competition theme and full of creativity, appeal and sound visual effects.The content and form of the design works shall fully exhibit Chinese cultural elements with certain international publicity ability, expressing positive and healthy values of Chinese culture.

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